O. Long Law, LLC (“we,” “our,” or “us”) is dedicated to protecting your privacy and safeguarding your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect the information you provide to us. By using our website or services, you agree to the terms described in this Privacy Policy.

1. Who we are

This is the website for the law firm O. Long Law, LLC, an Illinois limited liability company. This website is attorney advertising.

The information on this website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute an attorney-client relationship.

2. Information We Collect

We collect personally identifiable information you provide us directly when you interact with our website or use our services. Personally identifiable information is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual. This may include:

Personal Information: Such as your name, email address, phone number, physical address, and any other information you provide when contacting us or filling out forms.
Case-Related Information: Information related to your legal matter, including sensitive or confidential details, when you engage our legal services.
Technical Information: Automatically collected data through cookies and similar technologies, including your IP address, browser type, operating system, and browsing behavior on our website.
Third-Party Data: Information collected through third-party services like Google Ads and Google Analytics, including user interactions, page views, traffic patterns, and demographic data. This data helps us understand user behavior, improve website performance, and tailor our services to meet user needs.

3. How We Use Your Information

Any information that you provide to O. Long Law, LLC including but not limited to your name, mailing address, email address, or telephone numbers are used solely for the purpose of communicating with you regarding the possibility of providing legal services to you. Your personal information is never sold, shared, given, or shown to anyone who is not an employee of O. Long Law, LLC unless you have given us express permission to do so, or it is required by law. SMS consent and phone numbers will not be shared with third parties or affiliates for marketing purposes. We may use the information collected for the following purposes:

To provide and manage our legal services.
To respond to your inquiries and communicate with you.
To personalize your experience and deliver content relevant to your interests.
To improve our website, services, and user experience.
To comply with legal obligations, resolve disputes, and enforce agreements.

4. Data Protection

O. Long Law, LLC prioritizes the security and confidentiality of your personal information. Our website is hosted on WP Engine, a secure platform that employs advanced security measures to protect your data. WP Engine’s security features include robust firewall protection, automated malware scanning, daily backups, and DDoS (Distributed Denial of Service) attack prevention. All data transmission is encrypted using SSL/TLS protocols to safeguard your information during transfer.

WP Engine also adheres to industry-standard security practices, including regular vulnerability assessments and threat monitoring. Access to data is restricted to authorized personnel only, and we follow strict procedures to ensure the security of your information. We retain your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

5. User Rights

You can access, update, and delete your personal information. You also have the right to:

Access Information: Request a copy of the personal data we hold about you.
Correction: Request corrections to any inaccurate or incomplete information.
Deletion: Request that we delete your data, subject to any legal obligations.
Restrict Processing: Request limitations on how your data is processed.
Object: Object to the processing of your data for certain purposes.
Data Portability: Request a copy of your data in a commonly used format.

To exercise any of these rights, please contact us using the information provided in the “Contact Information” section below.

6. Opt-In and Opt-Out

We provide you with the choice to receive communications from us. If you wish to opt-in to receive newsletters, legal updates, or other information, you may do so through our website or by contacting us. You can opt out of these communications at any time by clicking the “unsubscribe” link in our emails or by contacting us directly. Please note that opting out of marketing communications will not affect your ability to receive important service-related messages from us.

7. Sharing and Disclosure of Information

We do not sell, trade, or otherwise transfer your personal information to outside parties without your consent, except in the following cases:

Legal Requirements: When required by law or to comply with a legal process.
Protection of Rights: To protect the rights, property, or safety of O. Long Law, LLC, our clients, or others.
Service Providers: We may share non-personally identifiable information with trusted third-party service providers who assist us in operating our website, conducting business, or providing services, under strict confidentiality agreements.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small files stored on your device that help us understand user preferences, gather statistical data, and improve our site. By accessing this website, you accept the use of these cookies, and related technologies. You can control your cookie preferences through your browser settings, but disabling cookies may affect your experience on our website.

9. Third-Party Links

Our website may contain links and embedded content to third-party websites (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

10. SMS Communication

Consent for SMS Communication

Information obtained as part of the SMS consent process will not be shared with third parties.

Types of SMS Communications

If you have consented to receive text messages from O Long Law, LLC, you may receive text messages related to information regarding your case or potential case. Below are examples:

Potential clients: Replies to your requests for information as provided on this website.
Current clients: Updates and information related to your legal matter, which could potentially include sensitive or confidential information.

Standard Messaging Disclosures

Message and data rates may apply.

You can opt-out at any time by texting “STOP.”

For assistance, text “HELP.”

11. Policy Updates

O. Long Law, LLC reserves the right to update this Privacy Policy at any time to reflect changes in our practices or applicable laws. If we make significant changes, we will notify you by updating the “Effective Date” at the top of this page and, if appropriate, through additional communication channels such as email or website notifications. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Information

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us at:

O. Long Law, LLC
820 Davis Street, Suite 452, Evanston, IL 60201
advice@olonglaw.com